ESSENTIAL
Single-Context Business Identity
$99 / base service
- One positioning direction
- One audience-led narrative
- One bespoke visual direction
- Two same-direction detail revision rounds
- High-resolution PNG delivery
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WORTH / FORM · BUSINESS IDENTITY & EXPRESSION
Be understoodbefore you are introduced.
Not a resume squeezed into a template. We distill your positioning, rewrite your value, and turn it into a distinctive one-page business identity.
01
W/F01
POSITIONINGEXPRESSIONIDENTITY
WORTH / FORM
IDENTITYValue, given form.Identity, made clear.
One page. A clear point of view.A business introduction people can forward.
01Positioning distilled
02Value rewritten
03Identity art-directed
SELECTED WORKS · FICTIONAL DEMOS
Three identities.Never three templates.
Composition, information rhythm and visual language begin with the person—not a style preset. Public samples use fictional details and show partial views only.
Executive · Architecture
Advisor · Editorial
Collaborator · Human
SERVICE · BESPOKE ENGAGEMENTS
Clarify the value first.Then give it a form.
Both options include human-led positioning and bespoke design. The difference is the number of contexts and depth of the engagement. Final scope is confirmed before work begins.
SIGNATUREFLAGSHIP
Dual-Context Identity System
$189 / base service
- Deeper value architecture
- Two context-specific narratives
- One coherent visual identity system
- Two same-direction detail rounds per card
- High-resolution PNG and editable source files
Online checkout uses PayPal in USD. The checkout amount is the final payment amount; a page marked SANDBOX is for testing only and makes no real charge.
PROCESS · 04 STEPS
From raw material to one clear identity
Review
We decide who needs to understand you—and why.
Distill
We identify the one value worth remembering and referring.
Rewrite
We turn experience into relevance for the reader.
Art-direct
We build a visual system around your character and context.
FAQ · BEFORE WE BEGIN
Before we begin
WORTH / FORM · ONE PAGE IDENTITY
Let your value arrivebefore the next introduction.
Mandy · Founder, WORTH / FORM｜Business Identity & ExpressionPRE-SALES GUIDE · 01
First, confirm whether it fits
Pre-sales does not require your full history or a complete project brief. Start with a few common questions; the formal brief opens only after payment.
Founders, executives, advisors and professional service providers who need clients, partners, investors or referrers to understand their value quickly.
Still have one question?
Pre-sales guidance does not request your full history. After you choose a service and complete payment, an order-linked private brief will open.Leave your specific question. We will reply through your preferred contact method within one business day.
Get our perspective↗ABOUT · BRAND & TEAM
Give value a form.Make recognition happen.
Being understood is where trust and collaboration begin.
WORTH / FORM is the business identity and expression design brand operated by Chengdu Yuanfang Xinxuan Technology Co., Ltd. Grounded in brand management, marketing and consulting, we help founders, executives, advisors and professional service providers distil their positioning, rewrite their value and give it a distinctive one-page form.
Brand positioningBusiness expressionIdentity art direction
- Operator
- Chengdu Yuanfang Xinxuan Technology Co., Ltd.
- Service brand
- WORTH / FORM · ONE PAGE IDENTITY
- Based in
- Chengdu, Sichuan, China
The public website shows service boundaries, fictional samples and pre-sales guidance only. Client materials, full briefs and finished work remain within the private order-linked workflow and are never published without separate permission.